I had the great honor of being involved in nissan's first superbowl campaign since 2015, namely developing the visual language for the campaign website, as well as some high level retouching for packaging collaterals.
the campaign revolves around the idea that "one drive changes everything." As you step into the new z sports car, you enter a world of sheer excitement and adrenaline, so much so that you may even begin to transform into a more thrilling version of yourself...
the results of the overall campaign rollout have been incredible and will serve to continue proving that nissan has always been the brand that can be embodied by one word...thrill.
watch the spot here:
website style guide: Primary titles
secondary titles
title usage Mood frames
typography
Site Homepage cascade
eugene levy portrait for action figure packaging
Packaging as seen on "unbox therapy" youtube channel
